Full Branding Package
Counter Culture was born from several breweries around Colorado. Kevin and Justin needed a full branding package. Creating the icon to be a visual indication of beer and a grill was the first step. Using the ideas and inspiration that was already built between the two owners. I was able to help them envision a clean yet industrial feel that will draw in the neighborhood regulars as well as the beer connoisseurs of Denver.
This package included an initial branding design with a style guide. This style guide has multiple logo iterations that can be used for multiple applications. Merchandise included: glassware, t-shirts, stickers, crowler labels, and coasters. The internal signage, external signage, and menu layout were included closer to the opening. The final piece was business assets for the owners including business cards, gift cards, and letterheads.
Initial Concepts
Counter Culture Brand
Merchandise
